Design exploration
The Art Director's Push concept: duplex 48pt black + 48pt white · raised holographic foil (green P front)
The Art Director's Push
The recipe
- Product & size
- The Art Director's Push
- Paper
- duplex 48pt black + 48pt white
- Print & finishes
- raised holographic foil (green P front), deep letterpress emboss (logo back interior), soft-touch matte laminate (black face), white foil edge
- Edges
- white foil edge
Stamped inHolographic
Studio note
We're building a conversation piece: the black front is nearly silent—only the holographic green P catches light—then the card opens to reveal the embossed logo in white relief, and type lives there too. This makes the card unforgettable to hold and eliminates the emboss-on-black legibility problem entirely. White edge at the spine reads as surprise.