Revealed! How To Choose The Best Colors For Your Business Card?
In today’s digital world, it’s easy to assume that business cards are irrelevant. That’s definitely not the case, though.
For every 2,000 business cards distributed, a company’s sales increase by an average of 2.5 percent.
There’s a lot of merit to handing out business cards to the people you meet.
In order to prevent them from getting thrown away, though, you need to make sure they stand out. One of the best ways to do this is by using the right colors.
Importance of a Great Business Card
There are a lot of benefits that come with having a well-designed business card to hand out. Some of the greatest reasons to invest in business cards include:
- Make a great first impression
- Promote yourself in a cost-effective way
- Establish credibility
- Be prepared
Whenever you’re in a networking situation, it’s especially important to have business cards ready to go.
Remember, it’s much easier to hand someone a card than it is to try and get their number or look them up on LinkedIn. This is especially true when you only have a few seconds to talk to them before they have to move on.
The Best Colors for Business Cards
There’s not one specific color that works well for all business cards. The color you choose will depend on a lot of factors, including the industry in which you work.
The following are some of the most effective colors to consider when designing your business cards:
A white business card is a blank canvas.
It’s the default for a lot of businesses and is a conservative choice, which can be a good thing depending on your industry and the type of people you meet on a regular basis.
You can also jazz up white business cards to make them a little more fun and appealing to younger audiences.
The color black exudes power, and a well-designed black business card will definitely help people to remember you long after your meeting has ended.
The color red is not as common for business cards. It can be a good choice, though, if you want to get people’s attention and have them associate you with passion and action.
A red business card is sure to help you get remembered. Just make sure it’s for your confidence and excitement and not for your aggressiveness (a feeling sometimes associated with red).
When people see the color pink, they think of tenderness, caring, and relaxation.
Pink business cards might be a good option for you if you cater to a lot of female customers and want to show them that you’re a caring and supportive person to work with.
People associate the color orange with creativity, energy, and vitality.
For those who work in modern, up-and-coming fields, orange business cards can help to set you apart from your competition and show the people you meet that you’re a creative individual full or great new ideas.
Silver is another good color if you want people to associate your name and business with a sense of luxuriousness. It’s an elegant, classy color and is great for those who work in the tech industry or other modern businesses.
Silver and grey are very similar colors. They have very different meanings when used in business card designs, though.
Grey is a much more conservative color choice for a business card. It’s neutral in tone and is similar to white. It’s good for those who want to exude a sense of trustworthiness and reliability.
Grey can be a bit dull on its own, though, so it helps to add in another color to make your card stand out.
If you want people to associate you and your business with honesty and trustworthiness, the color blue is a great option for your business cards.
Blue is associated with reliability and responsibility. It also exudes a sense of calmness and relaxation.
If your business deals with holistic or alternative health matters, purple might be a good color choice for your business cards.
The color purple represents the union of the soul and body and relates to dreams and fantasies. It has an ethereal feel to it that might resonate with people who are interested in your services.
Bonus Business Card Design Tips
The color of your business cards is one of the most important things you ought to consider when you start the design process. It’s not the only thing that matters, though.
The following are some other helpful design tips to keep in mind:
- Keep it simple: Don’t overwhelm people with a crazy design and tons of text
- Choose the right font: Make sure it’s clear and easy to read
- Choose the right font color: It should contrast with the background in order for it to stand out
- Make it useful: Magnetic cards or cards that serve a dual purpose are more likely to be saved
Be sure to always double-check your cards before you print them. There’s nothing worse than receiving hundreds of cards that feature an embarrassing typo or color issue.
Print Your Business Cards Today
Keep these tips in mind as you begin the business card design process and you’ll have a much easier time choosing the best colors for business cards.
Do you need more design assistance? Do you want to work with a top-notch printer to get your business cards printed and ready to be handed out?
Whatever help you need, we’re here to provide it at Print Peppermint. Book a consultation today to learn more about what we do or to get started on your business cards.
Further Reading: For even more tips on how to design a business card checkout an article from our friends across the pond, Colour Graphics