Design exploration
Matte black metal (anodised / powder-coated steel) concept: Matte black metal (anodised / powder-coated steel) · Laser deboss
Matte black metal (anodised / powder-coated steel) · 0.3mm · architecture
The recipe
- Product & size
- Matte black metal (anodised / powder-coated steel)
- Thickness
- 0.3mm
- Print & finishes
- Laser deboss, Laser Cut-Through, Rounded corners
Studio note
Produced on Matte black metal (anodised / powder-coated steel) — a metal substrate. This 'surprise' concept leverages the architectural nature of Intent Design through a truly distinctive medium – matte black metal. The laser cut-through 'D' icon acts as a window, symbolizing the firm's transparent and structural approach to design. It's rigid, cool to the touch, and instantly communicates a modern, high-end, and innovative brand identity. This card is a memorable, sculptural piece that clients will keep. The oversized mark is one deliberate graphic, cropped by the trim, rather than a repeat — so it reads as intent and not as a background fighting the copy. The finish is held back to the mark alone, which is the cheapest way to run it and the quietest way to use it.