Case study · Business cards · Lighthouse Tattoo
Lighthouse Tattoo ↗The card you keep until your next session
Lighthouse Tattoo appointment card on silk matte stock: four-colour process artwork, rounded corners and a PMS-matched painted edge.
The idea
Lighthouse Tattoo is a tattoo studio at 328 North Cumberland Street in Lebanon, Tennessee, in the small white building on the corner of North Cumberland and West High Street.
Two rules
- 01A card clients keep. An appointment side with date, time, artist and deposit lines, on silk matte stock.
- 02Show the work. A four-colour process photograph of a finished piece on silk matte stock, with a PMS-matched painted edge.
Why it works
Four-colour process shows the finished tattoo, while the PMS-painted edge adds a recognisable colour even when the card is viewed from the side.
Start from these materials
Same paper, foil and finish, locked in — nothing of Lighthouse Tattoo's artwork comes with it.
Questions
- Can an appointment card show a photograph?
- Yes. This card combines four-colour process photography with space for appointment details.
- How is the coloured edge made?
- The finished stack is edge painted to a PMS-matched colour; the exact number should be confirmed against the production sample.
- What paper was used?
- A silk matte stock; the exact caliper has not been confirmed.
