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    Case study · Business cards · BA Salon Collective

    BA Salon Collective ↗

    A monogram too big for the card

    Card for BA Salon Collective in Shelby Township, Michigan: a flowing script BA monogram in mirror rose-gold foil bleeding off the top and right edges, with the stylist's name, website and phone in rose gold.

    Business-cards for BA Salon Collective with rose-gold and to bleed foil stamping and warm white stock.

    The idea

    BA Salon Collective is a hair salon in Shelby Township, Michigan, offering cuts, colour, extensions, bridal hair and nails.

    Two rules

    1. 01Oversize the mark. The script BA enlarged to run off the top and right edges.
    2. 02Rose gold, mirror finish. Mirror rose-gold foil on a smooth warm-white stock.

    Why it works

    Because the monogram is cropped by the edges of the card, it looks confident, and the mirror foil flashes as the card moves.

    Start from these materials

    Same paper, foil and finish, locked in — nothing of BA Salon Collective's artwork comes with it.

    Questions

    Can foil bleed off the edge?
    Yes, extend it 1/8 inch past the trim.
    Does mirror foil need smooth paper?
    It looks brightest on smooth stock.
    Is rose gold still popular for salons?
    Yes, it's warm and flattering on white and blush stocks.