Case study · Business cards · DevilGrind
Artwork with a raised surface
Illustrated card for DevilGrind: a red skull-faced rider in a horned helmet with flaming hair and splatter, and a jagged wordmark, on matte black, with a raised gloss coating over the red areas.
The idea
DevilGrind is a tattoo and illustration artist. The studio ordered two cards: an illustration card with raised gloss, and a type card in red foil with a QR code to its Instagram.
Two rules
- 01Let the art fill the card. Artwork edge to edge with no contact block on the face.
- 02Raise the red. Raised gloss over the red areas so the art has height and shine.
Why it works
With raised gloss, the illustration works like a small print you can feel.
Start from these materials
Same paper, foil and finish, locked in — nothing of DevilGrind's artwork comes with it.
Questions
- What is raised spot gloss?
- A thick clear coating applied to chosen areas that you can feel, adding shine and texture.
- Can raised gloss follow detailed art?
- Yes, it follows detailed shapes. The finest hairlines tend to fill in, so we simplify those at proof.
- Should an illustrated card have contact details?
- Put them on the reverse so the art can fill one side.
