Case study · Business cards · Filmbalaya Films
Filmbalaya Films ↗New Orleans, in rose gold
Card for Filmbalaya Films: a finely drawn crawfish above a brush-script wordmark in rose-gold foil on matte black, and a reverse with a fleur-de-lis between 'Videographer' and 'Photographer', phone and website in rose gold.
The idea
Filmbalaya Films is a wedding videographer and photographer in New Orleans, rated 5.0 on The Knot.
Two rules
- 01Local, not literal. A crawfish drawn finely enough to feel elegant, in foil.
- 02Rose gold for weddings. Rose-gold foil on both sides, warm and soft.
Why it works
The crawfish is a local joke, but in rose-gold foil it looks right on a wedding card.
Start from these materials
Same paper, foil and finish, locked in — nothing of Filmbalaya Films's artwork comes with it.
Questions
- Does rose gold foil suit wedding businesses?
- Yes, it's warm and soft and photographs well.
- Can fine illustration be foiled?
- Yes. Very fine lines can fill in, so we check the thinnest strokes at proof.
- Why black stock?
- It makes rose gold glow and hides fingerprints better than you'd think.
