Case study · Business cards · Haddad's Inc.
Haddad's Inc. ↗Every line in holographic foil
Card for Haddad's Inc.: an H disc between checkered racing flags and the contact lines in holographic foil on matte black, and a reverse listing four team cell numbers and an emergency breakdown line, also in holographic foil.
The idea
Haddad's is a Pittsburgh-based film and television equipment rental company that supplies production equipment and transportation, and has worked on more than 3,000 film and TV sets since 1982.
Two rules
- 01Holographic for everything. Holographic foil for the emblem and every line of type on both sides.
- 02The team on the back. A reverse listing four team members' cells and the emergency breakdown line.
Why it works
The whole card changes colour as it moves, so it's hard to miss, and the back works as a directory.
Start from these materials
Same paper, foil and finish, locked in — nothing of Haddad's Inc.'s artwork comes with it.
Questions
- Can small type be printed in holographic foil?
- Yes, in a clear, solid typeface. The rainbow shows best on larger shapes.
- Is holographic foil readable on black?
- Yes. It reads as bright silver with a colour shift.
- Can a card list several people?
- Yes. A shared team card is cheaper than individual runs.
