Case study · Business cards · Quail Ridge Country Club
Quail Ridge Country Club ↗A leaf in the corners
Card for The Club at Quail Ridge: two opposite corners rounded into a leaf shape, a navy front with the white quail mark and name over faint blind-embossed leaves, and a white reverse with a large blind-embossed branch and navy contact details.
The idea
Quail Ridge Country Club is a private residential country club community in Boynton Beach, Florida. The card shown is for its director of community safety.
Two rules
- 01Two corners, not four. Only the top-right and bottom-left corners rounded, so the card reads as a leaf.
- 02Blind emboss for the grounds. Blind-embossed leaves and branches with no ink, visible in raking light.
Why it works
The card suggests the landscape without showing it: a leaf-shaped outline and branches you feel with your thumb.
Start from these materials
Same paper, foil and finish, locked in — nothing of Quail Ridge Country Club's artwork comes with it.
Questions
- Can you round only some corners?
- Yes. Selective corner rounding is done on the die or with a corner punch.
- What is blind embossing?
- A raised impression with no ink or foil, visible only as relief.
- Does blind emboss show on navy?
- Subtly. It's more visible on white, which is why this card's branch sits on the back.
