Case study · Business cards · Salon Paul Michael
Salon Paul Michael ↗One metal, one frame
Salon Paul Michael stylist card: silver hot foil on black uncoated stock, with a large Pm monogram and framed contact details on the reverse.
The idea
Salon Paul Michael is a hair salon at 1258 Post Road East in Westport, Connecticut, offering colour, cuts and blowouts. The card shown is for Julia Wein, a stylist and colourist.
Two rules
- 01A monogram big enough to lead. Black uncoated stock carries the large Pm monogram in silver hot foil.
- 02A frame on the back. A thin silver foil rule around the edge of the reverse, framing the address, phone and web lines.
Why it works
Every stylist gets the same front and back, with only the name and role changed, so the cards look like one set across the team.
Start from these materials
Same paper, foil and finish, locked in — nothing of Salon Paul Michael's artwork comes with it.
Questions
- Can each stylist have their own name on the same card design?
- Yes. Keep the foil die for the shared artwork and add a small per-name die, or run the names as a versioned set.
- Why does silver foil look better on smooth black stock?
- A smooth surface lets the foil lay down flat, so it reflects like a mirror. On textured stock it breaks up into a satin look.
- How thin can a foil border be?
- About 0.5pt is the practical minimum. Keep it consistent width and away from the trim so cutting variation doesn't show.
