Case study · Business cards · Theresa Johnson
A designer's card, in one colour of foil
Theresa Johnson’s two-sided card uses blue holographic or iridescent foil on black uncoated stock, with the monogram on the reverse.
The idea
Theresa Johnson is a graphic designer. For a designer, the business card is also a sample of the work, so it gets judged on type, colour and finish before anyone reads the phone number.
Two rules
- 01Blue foil for the mark and type. Blue holographic or iridescent foil for the monogram and contact details on black uncoated stock.
- 02A monogram-only reverse. The monogram alone on the reverse, in the same blue iridescent foil.
Why it works
The blue foil catches light against the black sheet; the monogram-only reverse gives the mark room to stand alone.
Start from these materials
Same paper, foil and finish, locked in — nothing of Theresa Johnson's artwork comes with it.
Questions
- Does iridescent foil read on dark paper?
- Yes. The foil sits above black uncoated stock and changes appearance as light moves across the card.
- Is the blue a printed ink?
- No. The blue mark and type are foil stamped, not printed in blue ink.
- Is the reverse printed?
- Yes. The reverse carries the monogram in foil.
